What Your Customers Say vs. What They Mean

Posted on July 20, 2017 Written by Paula Brewers

Have you ever talked to a customer who didn’t quite say what they mean? Talking to your customers can occasionally be as much like translating as it is like listening to their instructions. Here are eleven things your customers might be saying, and what they really mean.
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Disclaimer: This is just for fun. We love our customers, and we know you appreciate your customers, too.

1. What Customers Say: “Make it look more luxurious…”
   What Customers Mean: “I want this to be shinier.”​
2. What Customers Say: “I just have a small adjustment.”What Customers Mean: “I just checked that proof you sent me, and finally noticed a typo that needs to get fixed. It’s entirely possible that you’ve already sent the order to press.” What Customers Might Also Mean: “I’m totally changing this print order. I might also need to get a quote for a special ordered stock.”

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