According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible. So, when a new Google algorithm update rolls out, it’s almost always a big deal. Here’s what you need to know about Google’s newest core update.
WHEN THE UPDATE OCCURREDGoogle first announced the June 2019 Core Update via a tweet on June 2nd of this year. The update went live a day later. In a series of related tweets, the tech giant shared that it updates its search engine on a daily basis. This helps to consistently improve the relevancy and quality of search results. However, a core update makes more profound changes to the algorithm. This can create positive or negative effects on website traffic overnight. So, what changed?
THE RESULTS OF THE UPDATEGoogle rarely provides concrete information on specific changes and how it will affect the way search results work. This can make change especially difficult for companies that are negatively impacted by the updates. So far, many companies have complained about a sharp decrease in organic search result ranking, which affects their profitability.
The Daily Mail reported losing up to half of their daily traffic from search results after the update went live. Other companies have also reported sharp declines in traffic, including The Sun and HuffPost. One big website even decided to shut down its operations.
Forbes reports that CCN.com, a cryptocurrency news website, is closing its doors and cited Google’s algorithm update as the specific reason for its decision. The founder claimed to lose 71% in traffic overnight, which translated into a 90% drop in profits. This spurred some rumors that Google specifically targeted the cryptocurrency community. However, there are other crypto sites that suffered only minor effects. Some experienced none at all.