Here are 6 tips to keep in mind as you prepare for the holiday season.
1. Get targeted
Consumers receive a lot of emails during the busy holiday months. This is especially true during the weeks leading up to big shopping days at the end of November.
Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.
One of the best ways to stand out in a crowded inbox is to personalize the messages you send out. Rather than sending the same offer or information to your entire email list, look for opportunities to target your emails to the different groups of people on your email list.
Here are a few ideas to consider:
Whether you’re talking to a customer before they place their first order, considering a new order from your customer, or even taking care of a customer concern, listening well is the first step to ensuring that everything goes smoothly. And how can you listen better? Here are five simple active listening tips to get you started.
1. Listen Attentively
When your customer is talking to you, listen attentively to them and try to minimize interruptions while you do. Look them in the eye, nod, and smile while they're talking. This will help you hear as much as possible of what they are trying to say, but it will also encourage them to be clear because they'll feel like you're listening. But what if your customers give you feedback online?