Internet Marketing

Internet marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using digital technologies. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. Also known as online marketing, it includes many marketing forms like video, search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM) and e-mail marketing.​

Outbound Marketing

Outbound marketing (also called traditional marketing) focuses on reaching consumers through general advertising as well as in-person contact, turning strangers into friends and friends into customers. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed up by internal sales representatives.

Inbound Marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.