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Outbound MarketingOutbound marketing (also called traditional marketing) focuses on reaching consumers through general advertising as well as in-person contact, turning strangers into friends and friends into customers. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed up by internal sales representatives.
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