Whether you are creating a direct mailing to boost your own business or working with a customer to create a printed piece for their campaign, it’s important to make every printed piece as effective as possible. That’s why we’ve collected eight ways that you can get more out of your mailings.
1. Start With A Purpose
Build your campaign around one central message, a big idea to grab your audience’s attention. Whether they need to know that you are now offering a new product, that you’ve got a seasonal sale coming up, or just that you’re thinking about them over the holidays, having one focus for your direct mail piece can help you from getting too much information on your mailing.
2. Fill it with a Photo
Postcards should be eye-catching, so be sure to include high-quality photos or other striking images, graphics and colors.
3. Keep Your Message Simple
Postcards can say a lot – especially the over-sized variety — but try to keep your message simple. It’s still a postcard, after all, not a novel. Pretend that every word you write is costing you an extra $100.
4. Keep Your Headline Short
Direct mail is more inspirational than informational—after all, it’s for generating leads and not closing sales. Don’t try to explain everything about the product or sale you’re promoting, but make sure that the recipients of your direct mail efforts have multiple ways to contact you.
5. Think Multi-Use
If you want your mailing to have additional impact, consider letting it have a secondary purpose. One example would be using a postcard as a coupon for a discount on a new product or an invitation to the grand opening of a storefront. This secondary purpose encourages customers to keep your mailing around.
6. Remember That There Are Two Sides to This Story—And the Page!
When you’re creating a direct mail piece, don’t forget that there are two sides to your document. Using both sides gives you double the real estate, and can give you the chance to emphasize a specific image or headline. For example, if you’re creating a postcard the non-address side should feature eye-catching images or a splashy headline, while the other side should include a special offer, your contact information and other details.
7. Make it Timely
Direct mail pieces are ideal for timely messages, so it’s important to think in those terms. Are you offering a special offer for the season or trying to build enthusiasm for a new product? Direct mail is a great way to get that message out there. And, while you’re making it timely…
8. Encourage Quick Action
Give customers a good reason to act now, like a deadline or a limited time offer. This will make your message stick because your customers have a deadline to follow.
How do you make your direct mail efforts effective? We’d love to hear your tips in the comments below.
Written by Emily Roycraft
Written by Emily Roycraft
I think we can all agree that taking breaks every so often is important. Whether your break is taking a nap to recharge or getting a snack, you probably set some time aside away from work. However, how often does this actually provide you with a real break? Do you actually take that time to disconnect from work?
Disconnecting from work can be a challenge, but it has its benefits, and there are even scientific studies to back that up! Taking a better break from work can help you come back with more focus and energy than before, and that’s why we’ve collected some great ways to boost the power of your break.
This one’s a challenge, and I struggle with it, too. However, actually taking a break where you’re not thinking about work can help you focus when you get back to work afterward. Because it can be a challenge to get your mind off work, even if you’ve left the office, here are a few ways you can give your brain a break.
Written by Emily Roycraft
While meetings are important, it can be a challenge to keep everyone on task and keep those meetings from eating into valuable work time. Short meetings sometimes feel like they might not be enough space to cover the issues you need covered, but making meetings efficient can help you have shorter and more focused meetings. Here is a five-step model that will help you get there.
Start With the Most Important Issue
You’ve got something important to say—that’s why you called the meeting! If you start by stating that important issue, you’ll be on topic right out of the gate. You might get off topic from there, but it’s easier to stay on topic if you start in a focused way.
Tell Everybody How This Became an Issue
Give a short overview of the background of the issue you’re there to discuss to keep everyone on the same page. Whether the pertinent details include information about a customer order, what has been done on similar projects, or a challenge that has arisen, this overview will ensure that everyone knows the factors at play.
Here are 6 tips to keep in mind as you prepare for the holiday season.
1. Get targeted
Consumers receive a lot of emails during the busy holiday months. This is especially true during the weeks leading up to big shopping days at the end of November.
Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.
One of the best ways to stand out in a crowded inbox is to personalize the messages you send out. Rather than sending the same offer or information to your entire email list, look for opportunities to target your emails to the different groups of people on your email list.
Here are a few ideas to consider:
Whether you’re talking to a customer before they place their first order, considering a new order from your customer, or even taking care of a customer concern, listening well is the first step to ensuring that everything goes smoothly. And how can you listen better? Here are five simple active listening tips to get you started.
1. Listen Attentively
When your customer is talking to you, listen attentively to them and try to minimize interruptions while you do. Look them in the eye, nod, and smile while they're talking. This will help you hear as much as possible of what they are trying to say, but it will also encourage them to be clear because they'll feel like you're listening. But what if your customers give you feedback online?